Privacy Policy
Krupa Corporation Private Limited
BY ACCESSING OR USING THE PLATFORM OR BY OTHERWISE GIVING US YOUR INFORMATION, YOU WILL BE DEEMED TO HAVE READ, UNDERSTOOD AND AGREED TO THE PRACTICES AND POLICIES OUTLINED IN THIS PRIVACY POLICY AND AGREE TO BE BOUND BY THIS PRIVACY POLICY. YOU HEREBY CONSENT TO OUR COLLECTION, USE, SHARING, PROCESSING AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY.
THIS PRIVACY POLICY IS INCORPORATED INTO, AND SUBJECT TO, THE TERMS OF USE. CAPITALISED TERMS USED IN THIS PRIVACY POLICY BUT NOT SPECIFICALLY DEFINED HEREIN SHALL HAVE THE MEANINGS ASCRIBED TO SUCH TERMS IN THE TERMS OF USE.
1. Introduction
The “Platform” shall mean this internet based electronic B2B e-commerce platform https://www.krupamarket.com, and/or an application, website and/or web page (including but not limited to any web app, marketing landing pages and/or iOS/Android app or any other app that the buyer may be using to access/communicate), owned and/or operated, directly or indirectly, by Krupa Corporation Private Limited (“Krupa Market”).
This Privacy Policy governs the use of information and the ways in which You can protect Your privacy on Krupamarket.com. This Privacy Policy is published pursuant to:
- Section 43A of the Information Technology Act, 2000;
- Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011; and
- Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”).
This Privacy Policy applies to all Users and visitors of www.krupamarket.com (collectively, “Users”).
2. Sensitive Personal Data or Information
In accordance with the SPDI Rules, “Sensitive Personal Data or Information” includes:
- Passwords
- Financial information (bank accounts, credit/debit card details)
- Physical, physiological and mental health condition
- Sexual orientation
- Medical records and history
- Biometric information
- Information received under lawful contract or otherwise
Information freely available in the public domain under applicable law shall not be regarded as Sensitive Personal Data.
3. Your Information
3.1 Acceptance
Use of https://www.krupamarket.com constitutes acceptance of this Privacy Policy and the Terms of Use available at: https://www.krupamarket.com/terms-and-conditions. If You do not agree, You should not use the Platform.
3.2 Types of Information Collected
Krupa Market may collect: Account Information, Demographic Information, Financial Information, Behavioural Information, Indirect Information, User Information (Collectively, “Information”).
3.3 Account Information
Name, Address, Contact number, Email, GST and KYC details, Transaction and order information.
3.4 Personal Information
Any information capable of identifying a natural person directly or indirectly.
3.5 Demographic Information
Postal code, IP location, Occupation.
3.6 Financial Information
Bank account info, card details, GST data, and statements (used solely for payment/financing).
3.7 Behavioural Information: Pages visited, browser/device info, IP address, IMEI, MAC, and GPS location.
3.8 Indirect Information: Collection relevant to specific third-party services.
3.9 Call Records: Communications may be recorded for support, disputes, and service optimisation.
3.11 Security Measures: We employ firewalls, encryption, and access control systems.
3.13 Legal Disclosure: Disclosed for legal compliance, protecting rights, or preventing fraud.
3.14 Testimonials: Users consent to publication of reviews on Krupamarket.com.
3.15 Withdrawal: You may withdraw consent by contacting the Grievance Officer.
4. Use of Information
- Service delivery & Customer support
- Regulatory compliance
- Payment and financing facilitation
- Personalisation & Advertising
- Fraud detection & Enforcing Terms
- Aggregated/Anonymised research
5. Disclosure
- Sellers and logistics partners
- Third-party service/Financing partners
- Affiliates and business partners
- Merging or acquiring entities
- Government authorities required by law
8. Cookies
Uses temporary cookies. Disabling them may affect Platform functionality.
9. External Links
We are not responsible for the privacy practices of third-party sites.
10. Opt-Out
Consent includes SMS, Email, WhatsApp. Opt-out via Platform settings or Grievance Officer.
11. Grievance Officer & Contact
Krupa Compliance Desk
Krupa Corporation Private Limited
Door No. 8-21, Krupa House, Beside Glucose Factory, Perecherla,
Guntur, Andhra Pradesh – 522009
Email: Compliance@Krupacorp.com
Phone: +91 9390631732
12. Applicable Law & Dispute Resolution
This Privacy Policy shall be governed by the laws of India. Any disputes shall be subject to the dispute resolution mechanism set forth in the Terms of Use available at:krupamarket.com/terms-and-conditions